Like De La Soul, PM Dawn, and Odd Future, HIPNAVI is about writing your own rules—in music, in fashion, in lifestyle. Established in 2015, HIPNAVI is a for us by us brand representing a broad multicultural and musical scope that spans all over the world. So what does HIPNAVI mean? The “HIP” part of HIPNAVI stems from the “cool” part of Hip-Hop and “NAVI” is short for the word “navigation”. YOU are the creator/navigator of your own cool, whatever that may be. Like the Christians believed in Christ, this is what we at HIPNAVI believe. You are in charge of navigating your own destiny. Be it in music, fashion, art, lifestyle, sports or technology – HIPNAVI is a culture that is all about being the best version of yourself.


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